Introduction industrial marketing

Find schools offering marketing programs What is industrial Marketing? Industrial marketing, also known as business-to-business B2B marketing, is a branch of communications and sales that specializes in providing goods and services to other businesses, rather than to individual customers See also B2B Marketing. Because industrial marketing often involves large orders and long-term relationships between the producer and client, the process from first pitch to close of sale is often more complex than the process between a business and a private customer.

Introduction industrial marketing

History Marketing in every which way has been around for a long time. Modern marketing as we know it was born in the periodespecially between the years -when several practical and theoretical marketing aspects came together.

During the 20th century it made its most rapid development and consolidated itself as an important business function and as a way of doing business.

The majority of this development took place in the United States. A big contribution came also from Britain due to the industrial revolution. By the late s, all types of organizations in the USA and Western Europe had adopted a marketing orientation and looked for a way to become even more customer focused i.

The development of marketing The roots of marketing lie back in the time when people began to produce crops or goods which were surplus to their own requirements. They bartered for other things they wanted. In the early days, the late 19th and early 20th centuries, goods were scarce and competition sufficiently underdeveloped so producers did not really need marketing.

Most communities were self-sufficient, and even when they were not, goods were shipped only short distances and sold on local markets where the buyer and seller knew each other. As markets and technology developed, competition became more serious and companies began to produce more.

Therefore they would have surplus to sell and usually at a profit. In the British Victorian times because of dramatic advances by scientists railways, steam power, electricity, the internal combustion engine, the telephone and telegraph and flight were all developed in a relatively short time.

Even the computer has only recently been developed. With the improvement of transport links, especially railways, it gave firms wider access to industrial markets. They then had more opportunities to sell different goods to different organizations. This was a very important factor in America, because of the vast landscape.

The rapid growth of industrial marketing meant they could no longer directly sell to organizations due to the increased distances, and marketing developed a method of managing longer distribution channels. Historically, marketing has not developed uniformly across all markets or products.

In recent years, rapid growth in communications technology has opened up new channels for Industrial marketing. What if I throw in a free sun-roof? Something must be offered that the buyer values and in return, hopefully, they offer you something that you value, this can be money or goods.

This implied that the marketing function had to be planned, managed and controlled.

Introduction industrial marketing

Because of the expanding seller and buyer market externally, the organization has to take into account the needs, demands and influences of different groups such as customers, competitors, suppliers or intermediaries these exist within a dynamic business environment.

Internally, the organization has to coordinate the different function, acting as a middle man between them and the customer. Therefore all functions within the organization must contribute to customer satisfaction, only then has the marketing philosophy been adopted.Introduction.

Industrial Marketing are engaged in dealing of all types of Gauges, Pitch Circle dia Gauges, Position Checking Gauges, Concentricity Checking Gauges & Width and Depth Checking Gauges. In Our Products raw material used of high quality.

A gauge is a device used to make measurements or in order to display certain dimensional information. Introduction; What Are Industrial Goods? Characteristics of Industrial Markets; The role of marketing in the industrial sector is often based more on the technical features of a product.

Back to Top. BUYER-SUPPLIER RELATIONSHIPS. As industrial marketing occurs in markets with few products, the strength of buyer-supplier relationships is. Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another.

Industrial goods are those an industry uses to produce an end product from one or more raw materials. Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another.

Industrial goods are those an industry uses to produce an end product from one or more raw materials. Industrial or B2B marketing needs to account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather .

Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets.

Industrial Marketing Management - Journal - Elsevier